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Eastman Kodak Company: Funtime Film | The Case Centre, for students

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Eastman Kodak Company: Funtime Film by Ara Krikorian on Prezi

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My presentations Profile Feedback Log out. To make this website work, we log user data and share it with processors. Eastma Reduced benefits at lower prices — only 2 speeds Increase in customer base Kodak — Industry Standard High Brand loyalty and trust Competitors will have to reduce quality to compete Accessible to the target markets — price sensitive consumers.

Understanding and Capturing Customer Value.

Download ppt “Eastman Kodak: By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. Internal growth strategies and implications for organization scope and resource allocations External growth. About this item Settings Related products Abstract Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and compayn label products.


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The case presents Kodak’s proposal to launch a new economy brand of film to combat these rivals. Product details Share this page: