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Usability Testing of International Interfaces (Jakob Nielsen). 4. A European Evaluation of Three Document Formats for Hardware Installation Guides (Elisa del. Mar 13, Culturability: The Merging of Culture and Usability 3) What, if any, relationship exists between culture and genre as reflected in WEB design?. Culturability: The Merging of Culture and Usability. Wendy Barber and Albert Badre. [email protected], [email protected] Graphics, Visualization .

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Towards culture-centred design, Interacting with Computers18, The Effect of Culture on Usability: With this in mind, the culhure focus of our research seeks to address three interrelated questions: To insert individual citation into a bibliography in a word-processor, select your preferred citation style below and drag-and-drop it into the document.

Journal of Global Information Management, 10 4 Journal of Service Research, This study provides strong evidence that culture affects usability as a whole. United State of America.

The following results from the analyses conducted support the first two of the hypotheses made but found no statistically reliable evidence to support the third:. While the other indicator of efficiency, the number of errors, showed a strong connection to many perceptions of usability.

For example, Evers and Day show Indonesians place more importance on efficiency while Chinese users place more importance on effectiveness. In one we investigated the relationship between the web visitor’s goal and the style of interaction for cuulture given genre. Subjective measurements of effectiveness, efficiency, and user satisfaction were carried out using a Likert survey. The effects of cross cultural interface design orientation on World Wide Web user performance. What is needed to implement a truly Usabilihy Interface are guidelines that are capable of capturing the nuances of cultures around the world, rendering an interface that allows the targeted audience to “feel at home”, without sacrificing the creative and artistic aspects of design that make the WWW an interesting place to explore.


The following table indicates the characteristics of the sample. The following table summarizes the cculturability in distributions between the samples. Results from the t-test show that the average perceptions of usefulness, ease of use, and user satisfaction differ significantly between Taiwanese and North American users.

Contributions from cross-cultural marketing and advertising research.

World Academy of Science, Engineering and Technology

The second test confirmed our hypothesis that correlations exist between cultural background and usability factors. In so doing, it is hoped this study provides a methodology to be used in further research into the effect of culture on usability. Errors were defined as an attempt to click on the screen or other hardware attachment that would not result in completing the task assigned. The null hypothesis is that the mean or median values of all usability factors are the same for Taiwanese and North American users.

This is in contrast to North American users for whom the number of errors was strongly correlated with lower levels of satisfaction. Given that there is a relationship, is it possible to also say how much culture affects usability as a whole?

This study also examines the correlations between usability factors within each culture. Measuring usability with the USE questionnaire. It is also possible that culture indirectly affected perceptions of usability. Somewhat experienced Average reported level of confidence with consumer electronics on a scale1 is low, 5 is high 3. Secondly, correlations between usability factors in one culture group are examined to see whether they are significantly different from correlations in the other culture group.


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Understandably, total perceived usability was correlated with the variables that it comprises-effectiveness, efficiency, and satisfaction. Harcourt Brace and Co. Apart from cultural backgrounds and other factors such as age, gender ratio, education levels, and experience with the product or other similar products were at similar levels between the cultural groups.

Comparing Averages for the Two Groups Results from the t-test show that the average usabioity of usefulness, ease of use, and user satisfaction differ significantly between Taiwanese and North American users. Social media continues to grow, and user interfaces may become more appealing if cultural characteristics are incorporated into their design.

By rating the usability of a product based on the weighting given for each aspect of usability, a culturally specific value of total usability usabilihy be derived, which could then be tne across cultures. Human Factors for Informatics Usability pp.

In this section of the study one set of hypotheses is examined. Are we wedded to the culturally established cultutability and practices of people in the real world when designing for the Web? A result of 0 indicates an absence of correlation, while a result of over 0. It is not certain that a measurement of a single aspect of usability will accurately represent levels of usability as a whole.

The results in Table 4 confirm the alternative hypothesis.